Teaching

Markus Giesler Research

Markus Gieslers' teaching, which comprises doctoral, masters, executive, and undergrad levels, seeks to shape leaders who venture successfully, bringing new value to business practice, research, and the world. He has been nominated for and won several school-wide teaching awards. He has designed and teaches a PhD course called "Marketing Strategy" and regularly co-teaches in theory development and qualitative methods. He also mentors several PhD students.

Alexa on MKTG 6800

On the MBA level, Markus' signature course is "MKTG 6800: Customer Experience Design," the world's first MBA course on the subject. Since 2015, the American Marketing Association has been featuring the course in a weekly MBA student insight column that has reached tens of thousands of marketing executives and researchers globally. The course has also been featured by Poets & Quants, Marketing Mag, Huff Post, FT, Financial Post and many other media outlets.